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Hi there, I'm Sara.

UX and Content Design | EST 2012
For Over 10 years, I've been creating compelling designs and content that uplifts and brings joy to others.
My experience spans analytics, healthcare, edtech and more.

REach out to me for your next project👇🏻

Bio

Singapore merlionView of CN tower from the toronto islands
Raised in the Lion City, I’m currently based remotely between CA/SG.
I create UX content backed by thorough research and write about game design. Whether it’s design, research, or content creation, I bring a detailed and interactive approach to my work by applying nuanced perspectives from my diverse background. I always aim to deliver results aligned with business goals.

In my past lives, I studied industrial design, sold espresso machines, and was a UX/UI design instructor. When I'm not picking the perfect word to leave an impression, you'll find me sipping coffee in a quaint neighbourhood or enjoying the sea breeze on a ferry.

Me in 30 seconds

  • I've been designing digital products for over 10 years. In the past 4, I've specialized in UX content and strategy, using my skills to deliver actionable insights gathered from comprehensive research.
  • I've worked across industries, from social media analytics to education.
  • In my free time, I bike, experiment with AI art, try new coffee, and catch up on games and anime.
  • Ask me how RPGs have shaped my life.

Roles

  • Designlab | Learning Content Designer
  • Nuralogix | Senior UX Designer
  • Red Academy | UX/UI Instructor
  • Canada Learning Code | Learning Content Designer
  • Keyhole | UX Lead
  • Various Clients | UX/UI Designer

I can help you with

Brewing tasty coffee ☕
Content & Ux writing
User analytics
Content Research
Usability Testing
Case Studies
Quant analysis
analytics
user Interviews
Content Testing
brewing tasty coffee ☕
content strategy
case studies
user journeys